Visit Fairfax is the official destination Marketing organization for Fairfax County, Virginia. Ben Hiatt and The Optimum Group participated in a feasibility analysis for a 55,000 – 60,000 square foot conference center to be located in a prime location within the county. With the support and direction of the Fairfax County Board of Supervisors, it was the interest of the County to develop and build a conference center to allow the Visitor/Tourism Industry to expand within the market place. The conference center would also support a much-needed service for the area Business Community by providing a large space where local companies could hold meetings in the County rather than go to other nearby destinations such as the District of Columbia and Maryland.
In advance of the study, after significant communication and meetings, the Fairfax County hotel community agreed to participate in the funding of the conference center by adding a transit tax to guests lodging in the county. The study included potential site locations, competitive analysis and required funding models.