Services, Clients & Case Studies

The Hilton Meadowlands

The Hilton Meadowlands view larger

East Rutherford, NJ

Client Contact:

Mr. Michael Powlen
Hidrock Realty
Asset Manager
65 W 36th Street #12
New York, NY 10018
Phone: 212-918-2091

Project Scope:

It was in the interest of the Hilton Meadowlands, a 427 room property, located in East Rutherford, NJ to consider the development of a partnership with a branded, successful, well know national restaurant chain to replace the existing self-operated Chairman’s Grill restaurant located off the main lobby of the hotel. The proposed concept, although undefined at the time of engagement was expected to be a traffic generator as a result of the proposed national or regional branded multi-unit operator.  Based on the proposed consideration of partnering with a national brand, the vehicle for such a relationship was envisioned to be a licensed agreement rather than a franchise because of common kitchen and storage area(s) that are required for the existing food and beverage team of the hotel to operate and manage the other foodservice related areas of the property including banquets, room service and beverage service.  As such, the Optimum Group conducted a site survey, demand needs analysis, competitive market review, as well as an assessment of potential restaurant concepts best suited for a license arrangement including a branded national restaurant concept.  At the conclusion of the financial analysis, it was recommended by the Optimum Group that the hotel complete a renovation of the restaurant space(s) that composed of interior suggested modifications to maximize return on investment. It was further recommended that the existing management team of Hilton continue to operate the restaurant at the conclusion of the renovation rather than execute a license or franchise agreement with a third party